Currently, I am a social media manager by day, a devoted book reader and reviewer by night, and an occasional photographer/YouTuber on the weekends. Through my day job, I am able to work on social media campaigns to help engage students and alumni of a private liberal arts college.
I want to experience as much as I can in life, exploring all of my interests, while also being a good, honest person. I hope that my spontaneous and quirky personality paired with my determined attitude will lead me to a successful career. I strive to make a difference in my community, while also educating myself on all facets of marketing, social media, higher education, communication, leadership, business, and emerging technology.
I have big goals for this life of mine. Here’s what I’ve accomplished so far:
Education & Certifications
> I graduated from Westminster College (PA) with a bachelor’s degree in English and Film Studies.
> In the summer of 2014, I completed Hubspot‘s Inbound Marketing course and the Web Designer Blueprint from Skillcrush.
> In December of 2015, I graduated with my Master’s Degree in Communication Technology with Point Park University. I conducted research on the motivations behind social media use, how different generations use technology, as well as how students interact with higher education institutions on social media.
> I also hold a Social Media Professional certification from Hootsuite, achieved March 2015.
> Because of my work with digital advertising and marketing, I am working on becoming Google AdWords Certified.
Expertise & Technical Skills
> I have 3 broad specialties: digital marketing (social media, advertising, email), design (web, graphics, branding), and photography.
> I have extensive experience in writing copy for social media, websites, and blogs. I also write numerous book reviews every month.
> I can work with Microsoft and Apple OS, as well as the Adobe Creative Suite (Photoshop, Dreamweaver, Illustrator, and Lightroom).
> For social media campaigns, I have used the Buffer, Hootsuite, and HubSpot applications. I am experienced with all major social platforms, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google+, YouTube, SnapChat, GoodReads, and Yelp.
> For digital advertising, I know how to use Facebook & Twitter advertising and Google AdWords to make relevant ads that excel.
> For email campaigns, I have used Infusionsoft, Eloqua, Survey Monkey, Constant Contact, and MailChimp software.
> For web design and development, I have experience using sites such as Weebly, WordPress, Wix, Tumblr, ClickFunnels, and SquareSpace. I also know how to utilize Google Analytics and Webmaster to help make websites and landing pages even better.
> I have even used Oracle Applications, ADP Payroll, LexisNexis, and Taleo Management Systems in my HR days.
> As the contracted Social Media Manager for Hanover College, I develop, implement, and manage the social media content strategy for our accounts on Facebook, Twitter, LinkedIn, and Instagram.
> For nine months, I worked with the Madison Chamber & Industrial Development, relaying services and events to their membership base through social media, email campaigns, and website content.
> I worked with the Lange Financial Group for a little over a year, working on social media, email campaigns, digital advertising, and website development. I also managed Goodreads Giveaway campaigns.
> I was a writer for the Urban Cashmere lifestyle blog for about a year, writing about recipes, travel, and books.
> I have also volunteered my digital marketing and social media skills to help two Pittsburgh start-up companies expand their reach.
> Before that, I had a brief stint with Yelp Pittsburgh as the social media marketing assistant.
> My most influential job was with the Rivers Club in Pittsburgh, PA. I worked there for two years as the social media coordinator and accounting assistant. My work greatly impacted the Club as it progressed into digital marketing.
> And, I worked as an HR assistant at Macy’s for two years before I started graduate school.
> A Boy Scouts of America camp kept me busy for two summers teaching communication, public speaking, and lifeguarding skills.